Personas are hugely useful when used properly. Here’s a great article on some of the common pitfalls, to make sure they’re rolled out succesfully. https://www.nngroup.com/articles/why-personas-fail/...

No, it’s not a typo. Pretotyping is a specific type of prototyping designed to get useful data as fast as possible. A lot of prototypes I’ve seen have been of the pretotype variety, but as with anything, having a quick reference to the options other innovators have used can...

The first 30 minutes of this video gives a really great introduction to Design Thinking. Great for new starters, and also for people like me who get stuck in a single way of doing things, to brush up on the principles!...

Systematic Inventive Thinking (SIT) is a great series of simple, repeatable, techniques to create new and innovative products. One of my favourites of these techniques, because of its simplicity, is ‘subtraction’, where we remove a ‘vital’ feature from a product or service and imagine the benefits it might bring....

This is a great quick introduction to some of the common pitfalls and opportunities when managing a team that’s innovating for the first time. Eli Itin put this together for managers new to this process, but I also think experienced managers could share this with select members of their...