Why personas fail
Personas are hugely useful when used properly. Here’s a great article on some of the common pitfalls, to make sure they’re rolled out succesfully. https://www.nngroup.com/articles/why-personas-fail/...
Pretotyping!
No, it’s not a typo. Pretotyping is a specific type of prototyping designed to get useful data as fast as possible. A lot of prototypes I’ve seen have been of the pretotype variety, but as with anything, having a quick reference to the options other innovators have used can...